Jesús Navarro Alberola, general director of Carmencita, has been one of the speakers at the Conference Series “Competitiveness Code: The Challenge of Leading”, an initiative promoted by the Alicante Chamber of Commerce and the CEU Cardenal Herrera University, as part of the innovative training system of the CEU Chamber Campus.

The conference, entitled “The Value of the Brand”, brought together more than two hundred people, including professionals, students, and entrepreneurs interested in learning first-hand how to build a solid, authentic, and purposeful brand. With Carmencita as a case study, Jesús Navarro shared reflections and lessons on the importance of values, coherence, and connection with the consumer, as well as the strategic role of the brand in the current business environment.

Carmencita’s participation in this forum reinforces its commitment to talent development, ongoing training, and active collaboration with the academic and business environment. One more example of how the brand is committed to sharing its knowledge and experience as a driver of growth and collective innovation.

We are living in a time of accelerated change, where businesses, talent, and technology are constantly evolving. The CEU Chamber Campus was created in response to this new context, offering flexible, modular training tailored to the real needs of the professional world. Its structure combines specialised master’s degrees in key areas such as digital transformation, financial management, leadership, or business strategy, with spaces like this lecture series, open to the public, which aim to inspire, educate, and connect the leaders of today and tomorrow.