This summer, Carmencita travels with her own flavour thanks to the new CBO® menu by Plex from McDonald’s, a proposal designed to surprise and connect with a younger audience. Among its most special ingredients, the ROSSO seasoning stands out, an exclusive blend crafted with Carmencita’s hallmark.

ROSSO is a unique combination of spices with notes of Mediterranean and an intense character, designed to accompany the CBO burger, the star of the menu. A fusion of innovation and tradition that highlights the expertise of two leading brands in their sectors.

“That a global brand like McDonald’s trusts Carmencita to flavour its most special menu is a source of pride and a demonstration that experience and innovation can go hand in hand”, stresses Jesús Navarro Alberola, general manager of Carmencita.

The collaboration between the two companies reinforces McDonald’s commitment to local suppliers, such as Carmencita.

The campaign, under the slogan #TheEssentialsOfSummer, is already present on television and social media, and in McDonald’s restaurants throughout Spain. An alliance that consolidates Carmencita’s positioning as an innovative brand, open to new audiences, and always true to its essence: adding flavour to what matters.