McDonald’s Spain is launching one of its biggest campaigns of the year, inspired by the universe of the hit series — and Carmencita has been chosen to bring flavour to one of its standout novelties: the McShaker Stranger Fries.

These are fries shaken in a bag with an exclusive seasoning blend developed in collaboration with Carmencita. The mix combines salt, garlic, paprika and black pepper, with a profile designed specifically to enhance both the beef and chicken McMenu options included in the promotion.

“The challenge was to create a seasoning that was recognisable and full of character, able to blend seamlessly into a global brand experience. It was a precision job where we applied all our know-how in blending and flavour balance,” says Jesús Navarro Alberola, CEO of Carmencita.

This collaboration with McDonald’s reinforces the brand’s commitment to working with local suppliers and strengthens a partnership that has already delivered results in previous campaigns. It also highlights Carmencita’s ability to develop customised flavour solutions for major foodservice brands, combining creativity, innovation and the highest quality standards.

With this new initiative, Carmencita continues to strengthen its role as a creator of unique flavours for the industry’s most relevant projects, bringing its expertise closer to new generations of consumers.