At Agatha Ruiz de la Prada’s atelier and boutique in central Madrid, we hosted a truly special gathering with customers, brand friends and a select group of lifestyle and gastronomy media from across the country.

A collaboration that now forms part of the Carmencita universe—bringing together two worlds that share the same philosophy: colour, creativity, joy and a passion for life’s small pleasures. A project that has taken our spices into new territories where design and flavour coexist effortlessly.

The event drew some of the most prominent national media outlets, including EuropaPress and PR agencies, Diez Minutos magazine, Telecinco, and a range of specialist and lifestyle publications such as Bekia, Excelencias Gourmet, Divinity and Tapas, as well as radio stations like Cope and Onda Madrid—where Agatha was interviewed live on Nieves Herrero’s programme. All were eager to learn more about the collaboration and experience it firsthand.

Throughout the event, attendees enjoyed raffles, gifts, instant discounts, and special packs from both Carmencita and our collaboration with chocolate brand Marcos Tonda, transforming the experience into a journey through unique flavours, aromas, and creative proposals. A truly memorable celebration.

Agatha, warm and endlessly fun, hosted the encounter with her signature energy and optimism. The space—fully dressed in our joint collection—was transformed into a universe where design, colour and spices took centre stage.

With this gathering, we strengthened a creative partnership that continues to grow, allowing us to explore new ways of bringing our spices into everyday life through design, emotion and shared enjoyment.

Because at Carmencita, we believe in collaborations that add value, that inspire and that deserve to be celebrated—around a good table and in a great fashion boutique.