08 ago. 2024
The food company Jesús Navarro S.A., based in Novelda, Carmencita’s matrix, has closed its 2023 financial year with a billing of 96 million of euros, which represents an increment of 10% from 2022. These numbers set the company as the absolute leader in the elaboration and commercialization of spices and seasonings in Spain. As a consequence, the result has risen an 84% with regard to 2022, a year of great costs tensions, reaching the number of 3.4 million.
Regarding the distribution channels, retail gets 90% of the sales, Carmencita is present in almost all Spanish retail chains, warranting a 60% of the spices and a 50% of the sweeteners which are sold in these channels, thanks in part to its strategic alliance with Mercadona. Carmencita is part of the renowned Trademark Forum of Spain.
One of the goals of these past years has been to boost our growth in the hotels, restaurants and caffe sector. For this a collaboration with the University of Alicante was created, the Carmencita Chair of studies of the gastronomic flavour as a point of reflection, debate and investigation in the field of gastronomy and culinary arts, at the same time we collaborate with the main gastronomic schools of the country such as Basque Culinary Center (for which Carmencita is a sponsor), Mom or Gasma, with the intention of being in contact with the chefs who are going to lead the gastronomy of the future.
During 2023 Jesús Navarro has entered a new market niche with the multivitamin drink Mano de Santo, a healthy energy drink, without sugar or caffeine which revitalises after doing sports or even after a party.
In more than 70 countries
En el mercado internacional, Carmencita está presente en más de 70 países, lo que representa el 28% de las ventas de la marca. Se estableció una filial en Florida con el objetivo de aumentar la presencia en el mercado norteamericano.
On the international market, Carmencita has been present in more than 70 countries, which represents the 28% of the sales of the brand. A branch was stablished in Florida with the objective of growing our presence in the american market.
During 2023 the company has celebrated its 100 years, which has supposed a homage to the hundreds of families which have collaborated along the years with the company.
Carmencita has received several awards, as the Award to the Business Merit and Social October 9th of the Generalitat Valenciana, The Award Valencia Plaza to the business trajectory, the recognition of Alciante Gastronómica for the 100 years, the Agriculture Award for the internationalisation of Información newspaper and the Gastronomic Company Award of the Gastronomic Academy of the Community of Valencia.
Carmencita’s staff has stabilised in 422 people, of which almost all contracts are permanent, continuing with the equality plan approved in 2010, which has now entered its fourth phase.
The investments during 2023 have reached 4.4 million, destined to improve the efficiency of the assembly line, and to a large extent to the completion of the new factory, which will be fully-operative in 2025 and, with its 27.000 square meters and a new approximate investment of 20 million euros, will be the most advanced in Europe.
Inside of its innovation politics, Carmencita launched a 1.923 collection of gourmet spice mixes gathered from different countries in new formats designed by Manuel Estrada, as well as a handicraft grinder developed in collaboration with the Galician pottery factory Sargadelos. In 2024 the range of Carmencita grinders has been enlarged and redesigned and a line of shaker fries and spices for coffees has been launched.
In its social engagement, Carmencita has continued collaborating with Alicante Gastronomic Solidarity in the feeding of the most disadvantaged, donating vans to distribute the menus in optimal conditions, in addition to the voluntary personnel and spices for the preparation of said menus. It has also stablished an alliance with Asindown and their centres Mare que Va and Active ageing.
