Carmencita's newest products and Mano de Santo get the attention at the Food 4 Future Faire

18 abr. 2024

Jesús Navarro Alberola, Carmencita’s managing director, participated in a roundtable at the Food 4 Future in Bilbao, which celebrated its 4th edition and reunited the leaders of the food industry to explore the new technological trends and solutions of the sector.

The roundtable, moderated by Eduardo Cotillas, FIAB’s R&D manager, has counted with the participation of outstanding professional of the food sector, including Jesús Navarro Alberola, as well as Sofía Pérez, business manager at Mundohealthy, Ángela Arranz, brand manager at Alma Carraovejas, and Pablo de la Fuente, marketing manager at Mahou, who used the brand of the girl with the cordovan hat, as a sample of a good brand trearment of a food product, along with other known names such as Coca Cola, Starbucks or Nescafé.

The session, which title was «Brand awareness and loyalty », focused on exploring strategies to enhance a brand’s visibility and consumer loyalty, giving emphasis to the authenticity and the significant connections to stablish the brand’s loyalty. Effective marketing techniques and the consumer’s participation were also discussed.

In this context, Jesús Navarro introduced Carmencita’s new innovations and highlighted two products recently launched to the market: the oven bag seasonings and the Shaker Fries, products designed to satisfy the new necessities of the market, offering ease of use, quick preparation, cleanliness, and variety of flavours. There products generated a lot of interest during the faire, highlighting their innovation and convenience for the consumer.

Moreover, Carmencita’s managing director introduced the new R&D commitment of the company: Mano de Santo, the innovative multivitamin and restorative cold drink which sets itself as an alternative to the conventional energy drinks, since it doesn’t contain neither caffeine, nor taurine or sugar. This product generated a lot of interest amongst the attendants.

Jesús Navarro Alberola’s participation in this roundtable reflects Carmencita’s compromise with the innovation and development in the food sector, the quality and the innovation. The company continues leading the way in the creation of high quality products which satisfy the ever-changing necessities of the sector and promote a healthy lifestyle for its consumers.